Brand Identity, Web Design, Editorial Design, Motion, Print, Environmental
Special Thanks to Instructors:
Annie Huang Luck
AFAR is a bimonthly magazine that guides those who travel the world seeking to connect with its people, experience their cultures, and understand their perspectives. It believes that travel can change the world and bring people different experiences, advocating for a passionate, inclusive and inspiring engagement with traveling.
︎︎︎ Logo and graphic elements
︎︎︎ Process and sketch
︎︎︎ Content planning
For the first issue of the new magazine, I picked the theme “Unknown Adventure.” I want to take the readers to look around and redefine the meaning of travel. It has three feature articles.
The first one talks about mystical places: Inside the mystical world of
crop circle tourism. Nature is full of mysterious elements, and human's exploration leads to construction of science and cognition and more possibilities of art. It encourages people to explre the wisdom of nature.
The second feature traces back to the lost civilization. It brings out some interesting art styles.
The third one is a short story that talks about Mexican Identity. It talks about the inner discovery during the travel.
︎︎︎ Interior Pages
︎︎︎ Poster for promoting the new features
︎︎︎ Social media
Both the brand voice and the amazing content in the magazine are presented on the website to spark the curiosity and attract more potential readers.